Mission and Vision

posted Jul 24, 2012, 3:56 AM by Avadhoot Dandekar   [ updated Jan 22, 2014, 11:22 PM ]

What is Mission and Vision? Neither an individual nor an organization can move forward in life without a proper mission and vision. Mission and vision is like a navigator for the growth of an individual and an organization. All mission is only for a vision. There is no purpose of a mission without accomplishing a vision. And the whole objective of a vision is to see the invisible. If mission is an action then vision is a strategy. A strategy is nothing but a long-term action plan that changes the very direction and outlook of an individual and an organization. If vision is a process then mission is a sub-process. If vision is a task then mission is a sub-task. If mission is a path then vision is a goal. A mission is an action for that goal called the vision. If mission is a beginning then vision is the end of that beginning. If mission is a means then vision is an end. The ultimate objective of a vision is to see the invisible - the very core of our being. This is called divine vision. And enlightenment is the existential experience of that divine vision. So the need for a mission and a vision is to see that we do not lose sight of the greater purpose of life.


If you ask me what is your business and who are your customers? Then my answer is very simple: I am in a business of enlightenment and my vision is to see that the whole of humanity is enlightened. And to me, business simply means being busy with. So I am always busy with enlightenment. There is nothing called customers when it comes to enlightenment. Every human being is a center of God or Divinity. Every human being is a reflection of the same divine. It is everybodys birthright to be enlightened. And it is nobodys copyright to give enlightenment. I just try to be a catalyst and a change agent in that whole process. That is all !! Nothing less and nothing more. This is my business. And this is my passion, mission, and vision. Please remember that the vision has to be very big. And whether it is possible or not, the vision has to be unthinkable and unimaginable. The vision is in fact a far bigger dream. And all dreams can be realized. The mission and vision statements should become the key drivers for all our actions. The mission and vision statements should act as catalysts for all our actions. The vision is first, mission is second, and an action is third. And all our strategies should be aligned to achieve the vision.

The following quotes of great ones can be the best examples of Mission and Vision statements: 
  • MissionA journey of a thousand miles begins with a single step. Lao Tzu, Taoist Master of Ancient China 
  • VisionA fish in a water is not thirsty. Kabir, Mystic Poet of India 

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